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Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Saturday, August 9, 2014

L'Agent by Agent Provocateur new video by Penélope Cruz


Women and lingerie will always be connected!!! To feel pretty, sexy, glamorous, confident… lingerie plays a big role in a women's world. And I definitely I am a fan!

Agent Provocateur lingerie is one of those must have brands in a women's intimate closet and it's one of my favorites must have.

In this A/W14 collection, Penélope Cruz and her sites Mónica designed for L'Agent by Agent Provocateur some exclusive pieces that are being presented in a film directed and cast by Penélope Cruz.

The film follows the steps of a man (by model Jon Kortajarena) in the middle of a desert dying of de-hidration and sees a army of sexy girls working out in their underwear. The girls tease the man while playing with water that he desperately craves for...

The launch of this provocative and seductive film also celebrates the launch of the brand-s new web-site.

If you are sensible and easily offended by nudity, discretion is advised to watch the video.


Monday, April 28, 2014

Blue Fabulous Add's #1 OPI - The Instinct of Color


This old add from OPI still blows off my senses!!! Amazing dance routines combined with a spectacularly well trained  "Lady in Black"horse that dances impressively, replicating the dancers with grace and great moves. It's just WOOOWWWW!!!!

The choreography is brilliantly fitted with the music "Down the Road"by the French Dj C2C that sets the tone and energy in the movements perfectly.

Quite impressive add don't you think??


Thursday, January 23, 2014

Chantal Thomass for Coca-Cola Light


Chantal Thomass is definitely one favorite Lingerie designer! She he's absolutely fantastic, classy, chic, sensual and sexy at the same time! What else can a woman ask for….

After so many famous names like Marc Jacobs, karl Lagerfeld... Coca-Cola Light France extended it's collaboration list with Chantal Thomass for a spacial edition that will be released just in time for Valentine's Day.

The campaign is signed by Ellen Von Unwerth showing Chantal in a dusty pink décor (one of the favorite colors of Chantal Thomass) with her lips painted in a strong red lipstick and fully dressed in black and white.

The silver background of the can is beautifully decorated with some of the iconic elements of Chantal Thomass collections that are combined with a satin black lace in a heart shape that delicately embraces the Coca Cola Light logo.The line is completed with an aluminum bottle design by Chantal Thomas and that will be available in the Stores in April 2014.

In a press release Chantal Thomass commented this partnership “I feel very honored that I have commissioned art director for Coca -Cola Light for Spring 2014. I can think of no better way to celebrate the codes of feminine glamor and sensuality present in my designs corsetry and lingerie, than with this iconic drink “.

Wednesday, January 8, 2014

"Smellcome to Manhood" the New Old Spice AD...

Old Spice just did it again…The company that created Old Spice Guy - "The man your man could smell like"- adopted in recent years a more nonsense concepts in their advertisements, many of them perpetrated by Isaiah Mustafa.

This new TV commercial under the name "Smellcome to Manhood" assumes a musical style with a song - a kind of 70s era ballad parody- called "Momsong" features a group of mothers suffering and lamenting the effect of Old Spice's new Re-Fresh body sprays in their growing offspring.

The video is genius and hilarious, instead of focusing on the person wearing the aftershave, the ad in a very humors ways captures the suffering mothers watching their little boys become man with the touch of Old Spice while singing "I didn't see it coming but it came in a can, now my sweet son sprayed into a man," the Ad finishes with the tagline "Smellcome to Manhood".

Take a look!!

Wednesday, December 25, 2013

Casey Neistat promo film for Ben Stiller's new film "The Secret Life of Walter Mitty"

We often forget the purpose and the true values of Christmas.
Love, Kindness, Compassion, Charity should not be forgotten, not only this time of the year but all year long so we could in fact become better human beings more determinate to understand others and more concern in returning to the world some of the graces that we receive daily.

So today I felt like talking about what Casey Neistat did when he was offered $US25,000 to create a promotional film for Ben Stiller's new movie "The Secret Life of Walter Mitty".

He took the money and spent it all on the victims of Typhoon Haiyan that affected recently the Philippines killing more than 6000 people and destroying more than a million homes and displacing 4 million more.

Fox movies agreed to his concept and here is the fantastic result….


If we would all help a little more I'm sure the world would be a better place…
And… Merry Christmas!!!….

Tuesday, September 17, 2013

Milka "Dare To Be Tender" the sweetest chocolate campaign

For chocolate lovers like me....a very sweet marketing campaign is invading the French and German markets right now...

The swiss Chocolate brand Milka is communicating it's brand message: "Dare To Be Tender" in a very clever and surprising way by removing one square of the chocolate bar. 

Milka, changed the entire manufacturing process to produce 13 million chocolate bars without one little square.

Confused? I explain, Milka together wit the French -based agency Buzzman created a very ambitious marketing campaign where they challenge their consumers to choose what to do with the missing piece. 




The idea is to encourage the consumers to be tender and send the piece to their loved ones or if they don't feel to be nice and sweet they can also choose to claim it back.

How to do it? Each bar's packaging contains a special code printed that can be entered online in Milka's website where consumers can claim back the little piece or choose to donate it to someone with a special message. Isn't it a sweet lovely campaign??



Well if you don't know to whom you want to send it....don't worry I can give you my address...:)