"Paris and its mysteries... For centuries, the most wonderful intrigues have been woven in the Louvre, a haven of culture and history.
An intrepid young woman enters this universal temple and unwinds the skein of time. After an encounter with the Mona Lisa and the Italian masters, armed with a key, she releases the secrets -- also desired by a man hot on her heels -- enclosed for more than 150 years in a legendary trunk created by Louis Vuitton.
Like a thread stretching across time and space, a hot-air balloon rises above the Cour Carrée. The beautiful unknown woman leaves the Louvre for a far-off destination in pursuit of her destiny."
First i saw the teaser, all over social media LV was launching and amazing communication campaign, and with the theme "Art of Travel", Louis Vuitton finally launched its first TV Add and this first episode has a story that will be developed in a forthcoming campaign planned for 2013.
The gorgeous LV model Arizona Muse, appears mysterious in the Louvre, with the beautiful classic Speedy bag in a limited edition, with fall/ winter warm colors. The video is signed by the couple couple of photographers and directors vanLamsweerde Inez and Vinoodh Matadin, and they really managed to reflect very well the LV brand attributes, with Paris as a scenario and the Louvre and the Mona Lisa as a frame to reflect all cultural heritage of LV, the result is absolutely beautiful where everything is in perfect harmony.
Adorooooooooooooooooo
ReplyDelete