Prada - Creative Writing Contest

The world renowned Italian luxury fashion brand Prada just launch a very interesting and creative contest. Proving that fashion is not only about beautiful clothes and nice advertisements and fashion shows,  that can also be more cultural and expressive through other forms of creativity like literary ones.

It is not the first time that Prada has initiatives in the world of arts, in 1995 Miuccia Prada and her husband Patrizio Bertelli created the Fondazione Prada. This art institution was designed to promote culture and contemporary art. In 2015 a new exhibition space of the foundation (design by Rem Koolhaas) is set to open in Milan.

Teaming with the Italian publisher Giangiacomo Feltrinelli Editore, Prada is promoting an international writing contest to unveil the best, finest literary talent. The contest called Prada Journal as part as their new eyewear initiative.

The contestants must answer the following question in a short creative story: 

"What are the realities that our eyes give back to us? And how are these realities filtered through lenses?"

The competition starts April 18, with final entries until June 18. The winners will be announced on December 31, 2013 and you can enter the competition by sending your creative paper to pradajournal@prada.com.

Stories must have approximately from 4,000 to 8,000 words, or minimum of 10 pages with a maximum of 20 on a A4 sized sheets (approximately 400 words per page), written in Bodoni-DTC dim. 11 style.

All entries will be judged by Prada and Gianiacomo Feltrinelli and the winners will receive a €5,000 prize and their work will be published as an e-book and print version which will be distributed in Prada boutiques.

You can find all the details and terms of the competition on the Prada Journal site. 
Good luck! 

So put your pens in a creative mode...and get started!!!