I came across The Box Appeal by chance...while going for dinner at Radisson Blu Hotel (the old Ramada) and immediately caught my attention...
The Box Appeal is a charity initiative run by Radisson Blu and Park Inn Hotels taking place in the UAE, Cairo, Beirute, Doha, Aqaba, Muscat and Bahrain.
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| Courtesy: Radisson Blu Doha |
This fantastic campaign that I immediately embraced aims to help workers in the region given them a box with everyday essential items such as toothpaste, soap, T-shirt, deodorant...filling them with a big smile. And I'm sure it makes a big big difference for them.
Originally created in 2008 and formerly known as the Shoebox Appel, was re-named and re-branded by Dubai design agency North55 in 2011.
This campaign takes place every year from 1st of September until 31st October.
It's very easy to participate and to embrace this cause, you just need to pick up your box or boxes directly from Radisson Blu Hotel and fill them with the items on the shopping list. And off course all the items should be new and unused and no food or money are allowed in this campaign.
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| Photo: the blue chic |
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| Photo: the blue chic |
Some of the Pick Up points you can find in the region:
Radisson Blu Hotel Dubai Media City
Radsson Blu Hotel Dubai Marina
Radisson Blu Hotel Deira Creek
Radisson Blu Hotel Dubai Downtown
Radisson Royal Hotel Sheikh Zayed Road
Radisson Blu Hotel Abu Dhabi Yas Island
Radisson Blu Resort Sharjah
Radisson Blu Resort Fujairah
Park Inn Abu Dhabi Yas Island
Additional pick-up points in the UAE are Radio 1 & 2 studios near Safa Park.
Radisson Blu Heliopolis Cairo
The Diplomat Radisson Blu Bahrain
Radisson Blu Doha
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| Photo: the blue chic |
My 10 boxes are ready to go...Join the campaign and go and get some boxes to! It's a small help that makes a big difference for those who have very little...
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