Gucci the famous Florence based Italian house is collaborating with Sendai artisan Yoshio Koda to produce exclusive bags to endorse a great cause, the 2011 Great East Japan Earthquake and Sendai city as a beneficiary.
Yoshio Koda a 84 years old Sendaihara craftsman was designated by the government for being a living legend and national Japanese treasure in the art of producing Hakama, a type of trousers worn by Japanese men, Samurai an Sumo wrestlers. This incredible art goes back to the Tokugawa Period (19603-1868).
Koda will be collaborating with Gucci craftsman to create special bags with traditional materials. Master Koda that wanted to contribute to the cause gave a "tan" (measurement of 11 m by 34 cm) of sendaihara-made fine silk worth several thousand euro to Gucci for free.
This fabric will be incorporated into a very limited production of Gucci bags to be auctioned. All the proceeds will go to the reconstruction of the affected area.
Koda that will be working with Gucci craftsman's sewing the fabrics said:
“It’s a great honor for me that my skill will become a bridge for exchange between Sendai and Italy, and that I can contribute to reconstruction from the disaster.”
These special edition Gucci bags will be actioned in September and priced at 420,000 yen (approx. $4,225).
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